September generally signals the start of many transitions — hair included. Summer may have done a number on your color, moisture, and overall hair health, but luckily there are always new hair innovations brewing to help whip things back into shape. Or, if you're looking for a seasonal switch-up, there are plenty of options for that, too.
This month's offerings run the styling and hair-care gamut — with a heavy focus on scalp care. Fans of the original Wet Brush, which has won Best of Beauty awards, just launched a scalp massager that will for sure elevate your washday. There's also an exciting addition to Dyson's hot tool lineup that will transform your at-home blowout. Plus, sun-scorched (or generally dry) hair will benefit from Philip Kingsley's latest treatment.
Throughout the month we'll be sharing details on other new product launches, including two options for color-treated hair that you can use right in your bathroom. For now, keep scrolling to see the rest of the best new hair-care products to snap up in September.
Be sure to check back weekly for new hair-care launches that are dropping this month. (Trust us, you don't want to miss out.)
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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With so many color-care products available to help maintain a fresh dye job at home, your actual salon visits may become fewer and farther between. Virtue is the latest brand to join the ever-growing batch of brightening cleansers with the launch of its Colorkick De-Brassing Shampoo. The sulfate-free formula is made for all hair colors and has a blend of chamomile, lemon fruit, red cabbage, and purple ginseng extracts, which work together to reduce yellow tones. Lavender flower and rosemary leaf extracts in the cleanser help neutralize brassiness, and there's even turmeric root extract to protect hair from the pollution and UV damage that can also compromise your color.
$42
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Adwoa Beauty's Blue Tansy Treatment Serum does a lot — but what it won't do is weigh your hair down. The silicone-free multitasker can be used on damp or dry hair to protect against heat damage, replenish moisture, and add shine. All of these benefits come from the star ingredient, blue tansy flower oil. Grapeseed, argan, and castor oils also help add and seal moisture into dry hair.
$36
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Matrix created an entirely new collection dedicated to caring for and styling a range of curly hair patterns. The Total Results A Curl Can Dream collection includes this Moisturizing Cream, which is made with manuka honey, a humectant known to draw moisture into the hair. The styler hydrates and defines curls without leaving them crunchy or flaky.
$24
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Rene Furterer's new Air Dry Cream will make you want to keep your wash-and-go going even as the season changes. A moisturizing combination of cakile extract and vitamin B5 in the formula hydrates and softens hair. Apply it to damp, detangled hair, and as it settles into each strand, smooth, defined waves take form.
$30
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Jozi Curls just launched an incredibly affordable line for curly hair. Each product costs less than your lunch delivery fee so that you can care for and style your curls without overspending. The Curl Hydrating Pudding is packed with moisturizing raw shea butter and marula oil to define, reduce frizz, and add loads of softness and shine.
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Shampoo and conditioner bars are not only convenient, but they save water and shower space, too. What's even better is that many of the growing options available help target more specific hair needs. Case in point: Kitsch's new Rice Water Protein Shampoo + Conditioner Bars. The cleansing and conditioning duo features amino acid-enriched formulas to fortify brittle hair and restore moisture with the help of shea butter and coconut oil.
$14
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Nuele has a clear focus on quality, not quantity. The brand just released its second product, the Hydrating Hair Mask, made with only five ingredients. In its potent formula, you'll find: moringa seed cake and moringa leaf powder, which are both rich in free radical-fighting antioxidants, as well as aritha, a cleansing astringent. There's also hair-softening shikakai powder and soothing aloe in the mask. As a bonus, you get a bottle of the brand's nourishing hair serum in the kit.
$68
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Slip is on a very welcomed mission to keep summer going — and we're all for it. The silk accessories brand just released its Poolside Collection, which includes this trio of St. Tropez Large Scrunchies. The black-and-white ties in various patterns corral hair of all thicknesses and help keep breakage at bay.
$39
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New to Madison Reed's Color Therapy lineup of color-depositing conditioners is Zucca. The deep orange tint adds copper and golden tones to blonde, brunette, or auburn hair. There's also strengthening keratin, moisturizing argan oil, and protecting ginseng root extract in the treatment to condition hair as the formula preserves and enhances your color.
$20
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Combat excess oil on both hair and scalp with Drunk Elephant's Laini Latherless Conditioning Co-Cleanser. The gentle, no-lather formula uses a blend of rosehip fruit, sacha inchi seed, and argan oils to break down grime and balance your hair and scalp's natural oils. There's also panthenol to soften hair, and a strengthening amino acid blend, which works on preventing breakage.
$55
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Queer Eye star Jonathan Van Ness just joined the ranks of celebrity beauty entrepreneurs with the launch of JVN, an eponymous, extensive line of hair-care products. The 10-piece collection is broken out into four different categories: Nurture (moisturizing), Undamage (strengthening), Embody (volumizing), and Complete (treatment and styling). One of our favorite products is the Complete Instant Recovery Serum, a silicone-free leave-in treatment that's laced with shine-inducing hemisqualane — which is derived from sugar cane — and heat-protecting lemon protein.
$28
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You may already know about the many benefits of alpha hydroxy acids (AHAs). Considering the fact that your scalp is an extension of your face, this area can cash in on some serious sloughing, as well. Get rid of dryness and flaking at your roots with The Inkey List's new Glycolic Acid Scalp Scrub. The formula is made with castor beads to physically remove dead skin and the chemical exfoliant, glycolic acid, to break down excess oil and grime a little deeper.
$13
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Convenience is key when styling hair. Lunata's new Cordless Styler PRO makes hair smoothing on-the-go or in your bathroom a breeze. The tool features one-inch titanium plates that evenly distribute heat up to 450 degrees throughout. The battery stays charged for up to an hour when unplugged, and there are two color options (black or gold) to choose from.
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Dyson continues to up the ante on its stylist- and editor-approved hot tools. The latest addition is a Flyway Attachment, a curved piece that clips onto the end of the Supersonic blow-dryer to smooth the hair surface and lay down stray hairs. The piece uses the same Coanda air effect as the blow-dryer to draw hair to the device and dry without heat damage. The attachment is available on its own or in a bundle along with the blow-dryer and other attachments.
$40
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Another addition to Sebastian Professional's crop of bond repair products, which are all made to restore damaged hair, is the brand's No. Breaker treatment. The treatment taps moisturizing apple acid and polymers to fill in and strengthen weak spots that have been compromised by coloring or excessive heat-styling.
$34
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Fans of Bumble and Bumble will love the brand's new Hairdresser's Invisible Oil Ultra Rich Conditioner — especially after months of sand, seawater, and sun exposure. The deeply hydrating rinse-out cream is enhanced with hyaluronic acid, Kalahari melon seed oil, and the brand's signature six-oil blend — which work together to moisturize, soften, and detangle dried-out, brittle hair.
$34
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Another restorative hair treatment for regular moisture replenishment is Rahua's Hydration Hair Mask. A nourishing blend of oils and butters, including rahua oil, morete oil, shea butter, and strengthening quinoa give hair a potent dose of moisture without weighing it down. Do a light rinse and leave some of the product in your hair as a lightweight leave-in treatment.
$42
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Amika is also joining the bond-building hair-care brigade with its Kure Intense Bond Repair Mask. The moisturizer targets damaged hydrogen bonds in the hair and repairs them to improve overall hair health. Mango and shea butters restore moisture from within while antioxidant-rich sea buckthorn protects hair from environmental damage.
$38
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If your scalp took a beating this summer from the elements, Davines's Elevating Scalp Recovery Treatment will bring some soothing relief. The formula focuses on balancing your scalp's microbiome with a special blend of postbiotic molecules sourced from the fermentation of good bacteria — while Tasmanian pepper berry extract soothes irritation.
$41
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Every washday should include a soothing scalp massage. This Wet Brush Head Start! Exfoliating Scalp Massager has an easy-to-hold ergonomic design that fits in the palm of your hand — and the top pops off so that you can fill the tool with your favorite shampoo or conditioner as you scrub. There's also a hook on the top for convenient storage in your shower.
$12
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Here's yet another bonding treatment from the likes of Philip Kingsley. Called the Bond Builder Restructuring Treatment, it's a pre-shampoo healer that looks to conditioning panthenol and bond fillers to smooth and repair over-processed hair.
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Keywordsnew launchesshoppingshopping guideDavinesThe Inkey ListSebastian Professionaldysondyson supersonicAmikarahuawet brush